Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/4041
Title: | The Effect of Product Performance, Ease of Use and Social Influence on Customer’s Intention towards using Delivery Service by foodpanda in Malaysia During Pandemic Covid-19 | Authors: | Wan Rosfaziera Wan Othman Fatin Shazlin Zaidi Mahirah Mohammad Norh Izzah Alias Nur Hafizah Muhammad |
Keywords: | foodpanda;Ease Of Use;Social influence;Product performance;Intention;Online food delivery | Issue Date: | 2022 | Publisher: | Faculty of Hospitality, Tourism and Wellness Universiti Malaysia Kelantan | Conference: | E-PROCEEDING HoTWeC 6.0 | Abstract: | The Malaysian food and beverage industry and food delivery services are gaining traction. Online food ordering is one of the new ways used since the COVID-19 pandemic. The changing nature of urban customers may have contributed to the growth of the online food delivery business. Despite the importance and changes in customer behaviour ordering food, this study identifies the effect of product performance, ease of use, and social influence on customers’ intention to use foodpanda. Therefore. The objective of this study is to establish the relationship between product performance, ease of use and social influence of using food panda delivery service. For quantitative research, surveys in google form will be sent using social media such as Whatsapp, Telegram and so on among foodpanda users. The data in this study will be analyzed using non -probability sampling methods and well-chosen sampling. In addition, the SPSS method will be used to analyze the information collected. |
Description: | Others |
URI: | http://hdl.handle.net/123456789/4041 | ISBN: | 978-967-0021-47-8 |
Appears in Collections: | Faculty of Hospitality, Tourism and Wellness - Proceedings |
Files in This Item:
File | Description | Size | Format | |
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H02 e-proceeding Hotwec 6.0 V5.pdf | 8.24 MB | Adobe PDF | View/Open |
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