The Effect of Product Performance, Ease of Use and Social Influence on Customer’s Intention towards using Delivery Service by foodpanda in Malaysia During Pandemic Covid-19

Abstract

The Malaysian food and beverage industry and food delivery services are gaining traction. Online food ordering is one of the new ways used since the COVID-19 pandemic. The changing nature of urban customers may have contributed to the growth of the online food delivery business. Despite the importance and changes in customer behaviour ordering food, this study identifies the effect of product performance, ease of use, and social influence on customers’ intention to use foodpanda. Therefore. The objective of this study is to establish the relationship between product performance, ease of use and social influence of using food panda delivery service. For quantitative research, surveys in google form will be sent using social media such as Whatsapp, Telegram and so on among foodpanda users. The data in this study will be analyzed using non -probability sampling methods and well-chosen sampling. In addition, the SPSS method will be used to analyze the information collected.