Factor Accepting Internet of Things (IoT) among Online Shoppers in Malaysia

Abstract

With the rapid advancements in the Internet technology, many retailers are embracing Internet of things technology in their operation. The usage of IoT is to enhance customer experience and improve efficiency. The rise of usage IoT in retail sector is believed to associate with the increasing number of Malaysia internet users in spending online. Therefore, there is urge in investigating factor affecting IoT among online shoppers in Malaysia in terms of purchasing online. This study will extend the UTAUT Model by analyzing the original 4 construct with the additional analysis of interactive communications towards accepting IoT technology among online shoppers in Malaysia.