1. My Scholar, Digital Library Repository, Universiti Malaysia Kelantan
  2. E- PROCEEDINGS
  3. Faculty of Entrepreneurship and Business - Proceedings
Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/3558
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dc.contributor.authorSaidatul Affah Auni Saipuddinen_US
dc.contributor.authorNoorshella Che Nawien_US
dc.date.accessioned2022-12-05T01:16:34Z-
dc.date.available2022-12-05T01:16:34Z-
dc.date.issued2022-
dc.identifier.isbn978-967-25774-2-3-
dc.identifier.urihttp://hdl.handle.net/123456789/3558-
dc.descriptionOthersen_US
dc.description.abstractWith the rapid advancements in the Internet technology, many retailers are embracing Internet of things technology in their operation. The usage of IoT is to enhance customer experience and improve efficiency. The rise of usage IoT in retail sector is believed to associate with the increasing number of Malaysia internet users in spending online. Therefore, there is urge in investigating factor affecting IoT among online shoppers in Malaysia in terms of purchasing online. This study will extend the UTAUT Model by analyzing the original 4 construct with the additional analysis of interactive communications towards accepting IoT technology among online shoppers in Malaysia.en_US
dc.publisherFKP, UMKen_US
dc.subjectInternet of Things (IoT)en_US
dc.subjectonline shoppersen_US
dc.subjectUTAUT Modelen_US
dc.titleFactor Accepting Internet of Things (IoT) among Online Shoppers in Malaysiaen_US
dc.typeNationalen_US
dc.relation.conferenceFKP Postgraduate Colloquiumen_US
dc.description.page239-245en_US
dc.volume2022en_US
dc.relation.seminarFKP Postgraduate Colloquium 2022en_US
dc.title.titleofbookPostgraduate Colloqium 2022: The Role of Entrepreneurship and Marketing Towards Business Successen_US
dc.date.seminarstartdate2022-08-27-
dc.date.seminarenddate2022-08-27-
dc.description.placeofseminarVirtualen_US
dc.description.typeProceeding Papersen_US
item.grantfulltextopen-
item.openairetypeNational-
item.fulltextWith Fulltext-
crisitem.author.deptUniversiti Malaysia Kelantan-
crisitem.author.orcidhttps://orcid.org/0000-0001-9873-6398-
Appears in Collections:Faculty of Entrepreneurship and Business - Proceedings
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Proceeding Seminar 2022_ENTREPRENEURSHIP AND MARKETING-1-9.pdf570.6 kBAdobe PDFView/Open
Proceeding Seminar 2022_ENTREPRENEURSHIP AND MARKETING-244.pdf167.88 kBAdobe PDFView/Open
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