Grab Pay App: The Factors Influencing Tourists’ Behavioural Intention-to-Use

Abstract

The purpose of this paper was to study influences that that may affect tourists’ behavioural intention of using GrabPay. The study was conducted in the Klang Valley area of Selangor, Malaysia. Self-administered questionnaires have been chosen for this study to collect data from tourists in the Klang Valley area. About 220 questionnaires were distributed to the tourists using convenience sampling technique. As a result, among the factors shown to influence tourist behavioural intention to use GrabPay were perceived usefulness and trust. Also, trust was the utmost positive dominant influence that affected tourists’ behavioural intention of using GrabPay. This current study is beneficial for policymakers and tourism operators in Malaysia. The study’s findings have given perceptive evidence and data for tourism operators in Malaysia to outline promotional approaches that can entice more tourists to visit in the future.