Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/6335
Title: A Marketing Revolution: Live Streaming's Ascent
Authors: Nik Syuhailah Nik Hussin 
Zuraimi Abdul Aziz 
Issue Date: 14-Aug-2024
Publisher: Fakulti Keusahawanan dan Perniagaan, UMK
Journal: Caknawan 
Abstract: 
To maintain a competitive advantage in the realm of marketing in today's rapidly evolving digital environment, it is not enough to just display your products or services. It entails creating an experience that is both interactive and interesting for your audience.

The marketing world has taken notice of live streaming as a powerful tool. The landscape has been revolutionised as a result of this method of delivering material, which offers an interaction that is genuine and immediate, surpassing the effectiveness of conventional marketing strategies.
Description: 
Others
URI: https://caknawan.umk.edu.my/a-marketing-revolution-live-streamings-ascent
ISSN: 2948-5037
Appears in Collections:Faculty of Entrepreneurship and Business - Other Publication

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