Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/6335| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Nik Syuhailah Nik Hussin | en_US |
| dc.contributor.author | Zuraimi Abdul Aziz | en_US |
| dc.date.accessioned | 2024-08-19T04:04:13Z | - |
| dc.date.available | 2024-08-19T04:04:13Z | - |
| dc.date.issued | 2024-08-14 | - |
| dc.identifier.issn | 2948-5037 | - |
| dc.identifier.uri | https://caknawan.umk.edu.my/a-marketing-revolution-live-streamings-ascent | - |
| dc.description | Others | en_US |
| dc.description.abstract | To maintain a competitive advantage in the realm of marketing in today's rapidly evolving digital environment, it is not enough to just display your products or services. It entails creating an experience that is both interactive and interesting for your audience. The marketing world has taken notice of live streaming as a powerful tool. The landscape has been revolutionised as a result of this method of delivering material, which offers an interaction that is genuine and immediate, surpassing the effectiveness of conventional marketing strategies. | en_US |
| dc.publisher | Fakulti Keusahawanan dan Perniagaan, UMK | en_US |
| dc.relation.ispartof | Caknawan | en_US |
| dc.title | A Marketing Revolution: Live Streaming's Ascent | en_US |
| dc.type | National | en_US |
| dc.volume | 3(4) | en_US |
| dc.description.type | Article in Magazine/Newsletter/Bulletin/Newspaper | en_US |
| item.openairetype | National | - |
| item.grantfulltext | open | - |
| item.fulltext | With Fulltext | - |
| Appears in Collections: | Faculty of Entrepreneurship and Business - Other Publication | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Caknawan A marketing revolution .png | 136.59 kB | image/png | View/Open |
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.