Factor Influencing the Development in Kota Bharu, Kelantan

Abstract

Kota Bharu,Kelantan offers a unique blend of culture, traditions, history, and natural beauty which serves as a major attraction for tourists; hence, the purpose of this research is to examine the relationship of tourism development in Kota Bharu, Kelantan with 3 aspects which is food image, destination image and islamic value. This research used a quantitative method and random sampling technique to collect data and involved the distribution of a total of 384 respondents among local tourists in Kelantan and people who visit Kelantan through an online survey which is a questionnaire. Data from the questionnaire were analysed using Statistical Package for Social Science ( SPSS ) to generate the quantitative result. Based on the finding, food image, destination image and islamic value are proven to be positively correlated to the factor influencing the tourism development in Kota Bharu, Kelantan. This research offers knowledge that might help the tourism development in Kelantan grow exponentially.