Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/5919
DC Field | Value | Language |
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dc.contributor.author | Nurul Izzati Syuhada Binti Abd Basir | en_US |
dc.contributor.author | Nurul Nabila Binti Azman | en_US |
dc.contributor.author | Nurul Nabila Binti Jamaluddin | en_US |
dc.contributor.author | Nurul Nadia Izzah Binti Shafie | en_US |
dc.contributor.author | Zaimatul Awang | en_US |
dc.date.accessioned | 2024-01-29T02:00:36Z | - |
dc.date.available | 2024-01-29T02:00:36Z | - |
dc.date.issued | 2023 | - |
dc.identifier.isbn | 978-629-489-007-7 | - |
dc.identifier.uri | http://hdl.handle.net/123456789/5919 | - |
dc.description | Others | en_US |
dc.description.abstract | Kota Bharu,Kelantan offers a unique blend of culture, traditions, history, and natural beauty which serves as a major attraction for tourists; hence, the purpose of this research is to examine the relationship of tourism development in Kota Bharu, Kelantan with 3 aspects which is food image, destination image and islamic value. This research used a quantitative method and random sampling technique to collect data and involved the distribution of a total of 384 respondents among local tourists in Kelantan and people who visit Kelantan through an online survey which is a questionnaire. Data from the questionnaire were analysed using Statistical Package for Social Science ( SPSS ) to generate the quantitative result. Based on the finding, food image, destination image and islamic value are proven to be positively correlated to the factor influencing the tourism development in Kota Bharu, Kelantan. This research offers knowledge that might help the tourism development in Kelantan grow exponentially. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Fakulti Hospitaliti, Pelancongan dan Kesejahteraan | en_US |
dc.subject | food image | en_US |
dc.subject | islamic value | en_US |
dc.subject | destination image | en_US |
dc.subject | tourism development | en_US |
dc.title | Factor Influencing the Development in Kota Bharu, Kelantan | en_US |
dc.type | National | en_US |
dc.relation.conference | Hotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellness | en_US |
dc.description.page | 1252-1268 | en_US |
dc.relation.seminar | E-Proceeding Hotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellness Industry For A Brighter Tomorrow | en_US |
dc.description.type | Proceeding Papers | en_US |
item.grantfulltext | open | - |
item.fulltext | With Fulltext | - |
item.languageiso639-1 | en | - |
item.openairetype | National | - |
Appears in Collections: | Faculty of Hospitality, Tourism and Wellness - Proceedings |
Files in This Item:
File | Description | Size | Format | |
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PPTA 4.pdf | 4.05 MB | Adobe PDF | View/Open |
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