Examining Customer Satisfaction Toward Quality Service at Zamburger Hotel: A Quantitatiive Study

Abstract

This study aims to establish a connection between consumer satisfaction and exceptional service at the Zamburger Hotel in Pengkalan Chep, Kelantan. Customer satisfaction is defined as a metric that evaluates the extent to which consumers are satisfied with a company's products, services, and capabilities. Customer satisfaction information, such as surveys and evaluations, can help a business determine how to enhance or modify its products and services. Providing quality customer service entails providing consumers with prompt, polite, and expedient assistance while also establishing strong relationships with them. Customers lodging at Hotel Zanburger are the scope and limits of this investigation. This study's sample comprises of Kelantan's general population and foreign visitors. They will comment on the calibre of service at the Zamburger Hotel. Using questionnaires as the research instrument, the researchers employ quantitative and descriptive methods in this study.