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http://hdl.handle.net/123456789/5605| Title: | Takoyaki Express: Looking to Take the Next Step | Authors: | Yusmazida Mohd Yusoff Dzulkifli Mukhtar Nur Aida Maisarah Che Kah |
Keywords: | Entrepreneurship education;Food business | Issue Date: | 2023 | Publisher: | International Journal of Entrepreneurship Case Study GERIC | Journal: | International Journal of Entrepreneurship Case Study | Abstract: | It is a quiet evening in the Jeli (a town in Kelantan); Shukri and his wife enter the Little White Café and order their milkshakes to enjoy the evening together. While Shukri and Aliah (Shukri's wife) find a nice place to sit and look into each other eyes. "Aliah," Shukri exclaimed, his voice filled with frustration, "As you know, our annual sales revenue has been declining and reached about RM 500,000 again. Aliah looked at her husband's face and reflected, “That is really sad, but you may remember that the revenue of our business has steeped from RM 500,000 in 2019 and reached about RM 1.5 million by the end of 2020”. |
Description: | Others |
URI: | http://hdl.handle.net/123456789/5605 | ISSN: | 2948-3832 |
| Appears in Collections: | Journal Indexed Era/Google Scholar and Others FKP |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Takoyaki.pdf | 673.99 kB | Adobe PDF | View/Open |
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