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Title: Dice Clicks Navigating Entrepreneurship Via Snakes and Ladders Edutainment
Authors: Zaminor Zamzamir @ Zamzamin 
Nor Hafiza Othman 
Nor Asma Ahmad 
Afifah Hanim Md Pazil 
Yuhanis Mohamed Noor 
Keywords: Snake and ladder;Edutainment;Entrepreneurship;Learning experience
Issue Date: 2023
Publisher: Politeknik Sultan Haji Ahmad Shah
Conference: Innovation, Product Launching and Entrepreneurship (INNOPLEN) 
The COVID-19 outbreak has significantly disrupted traditional teaching and learning methods. As a result, edutainment has emerged as an alternative and effective way of involving students in their learning experience. This project aims to determine the impact of utilizing edutainment games on students' attitudes, experiences, and learning outcomes of the Entrepreneurship Course. This project employed a quantitative approach in the form of a survey which involved 229 students in higher learning institutions that learn the entrepreneurship courses. Specifically, this project integrates the educational game with the TCA approach (Technology, Content, Aesthetics), which can be a fun and interactive way to learn business and entrepreneurship concepts. Thus, incorporating edutainment as a medium for learning can motivate students to construct their understanding of the subject matter and develop their critical thinking and decision-making skills.
ISBN: 978‐967‐2766‐58‐2
Appears in Collections:Faculty of Entrepreneurship and Business - Proceedings

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