A Study of User Experience towards Virtual Reality Technology in The Context of Cultural Heritage Learning

Abstract

The past few years have seen an increase in the use of virtual reality (VR) in museum environments in an attempt for museums to embrace technological innovations and adapt to the challenges of the digital era. Moreover, the Covid 19 pandemic has led to museum visits being reluctant and has been transited into digital cultural heritage using virtual technology. However, solid evidence of the effectiveness and the measurability of User experience (UX) in virtual environments remains contentious. Therefore a study has been conducted by analysing existing frameworks and models to enhance the elements of user experience by using literature matrix approaches. This analysis will show the limitation and potential enhancement of the existing UX model. In conclusion, the finding shows user experiences must be considered and measured in designing a virtual museum because the value of user experience could affect the behaviour and attitude of the virtual museum user. The gaps and limitations of the existing model become the main finding in this research because these gaps and limitations would be used to extend the existing user experience model, which could increase cultural heritage learning performance and user appreciation towards heritage content.