Entrepreneur-Based Learning through Digital Comic Development

Abstract

The emerging of industrial revolution 4.0 at the beginning of the 21st century has made entrepreneurship the main agenda in higher education in Malaysia. The level of employability among graduates is very worrying. The uncertainty of industry’s requirement on employee skills are among the issues that greatly disturb the current employment norms. Academic skills need to be provided with entrepreneurial skills based on technical and soft skills. The attributes of entrepreneurship among design and creative technology graduates can be nurtured and applied via digital comic development tasks using an entrepreneur-based learning approach. The findings of the study obtained through descriptive analysis show that the mean value for improving soft skills among students is 4.61, while the mean value for student entrepreneur attributes is 4.45. A quantitative study through a questionnaire survey approach was conducted involving 120 respondents who are also the entire population of 2nd year students who took the Digital Design course for a bachelor's degree program in creative technology with honors at one of the higher education institutions in Malaysia. Learning based on entrepreneurship in developing digital comics was found to be very effective and showed very good results on the student’s entrepreneurial attributes and have a high potential to gain student’s soft skills.