FAST-FOOD CONSUMPTION AMONG STUDENTS IN UNIVERSITY MALAYSIA KELANTAN (CAMPUS KOTA)

Abstract

Fast food is a mass-produced cuisine intended for commercial resale, with a significant emphasis on "speed of service" over other culinary science-related criteria. The objective of this study is to analyse fast-food consumption patterns and the impact of fast-food consumption among students in Universiti Malaysia Kelantan (Campus Kota). This study was conducted using a qualitative research approach. The data collection method used was an in-depth interview which the researcher conducted an interview online with open-ended questions asked to all interviewers through Google Meet. A total of 15 undergraduate students participants participated in this research. In this research, a non-probability sampling method will be used. Purposive or judgmental sampling is an appropriate technique for this research. In this study, the data were analysed by thematic analysis. In the findings, researchers chose respondent 10 for theme one and respondent 13 was chosen for these two