Tourist Perception Towards Local Food in George Town, Pulau Pinang, Malaysia

Abstract

The purpose of this research is to examine tourist perception toward local food in Georgetown, Pulau Pinang. Additionally, the objectives of this research are to examine the connection between tourist experience and tourist impression and the correlation between the presumed quality of food and tourist perception. A total of 384 questionnaires have been distributed to tourists that have traveled for local food in Georgetown, Pulau Pinang. This study used quantitative approaches through convenient sampling. Data have been collected through an online survey. This study shows that the two factors which are satisfaction, perception, and perceived quality are the main factors influencing tourist perception toward local food at Georgetown, Pulau Pinang. Based on the data analysis and findings, the most significant factor is the perceived quality of local food, which achieved the highest mean score of 4.5484.