The Perception of Local Communities toward Ecotourism Development in Kundasang, Sabah

Abstract

This paper examines the factors influencing destination loyalty among domestic tourists visiting Langkawi Island, Malaysia. The quantitative research method was selected, and data were collected using a questionnaire, involving 384 respondents who visited Langkawi Island, Malaysia. Three types of analysis were used in the data, namely: descriptive, reliability and Pearson’s Correlation Analysis. As for the result, all the independent variables (destination attractiveness, place attachment, tourist satisfaction and service quality) that had been studied in this research had a significant relationship with the dependent variable (destination loyalty) among domestic tourists visiting Langkawi Island, Malaysia.