Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/4366
Title: | Customer Perception towards Artificial Intelligence in Malaysia Hospitality Industry | Authors: | Tuan Nurul Asiah Binti Tuan Isa Umi Salbikah Binti Alias Wan Nur Amirahuda Binti Wan Mohd Ruzifa Wan Nurul Wahidah Binti Wan Mohd Roslan Mazne Ibrahim |
Keywords: | Artificial Intelligence;Hospitality Industry;Technology;Customers | Issue Date: | 2022 | Publisher: | FACULTY OF HOSPITALITY, TOURISM AND WELLNESS | Conference: | E-PROCEEDING HoTWeC 6.0 | Abstract: | This study examines the customer perception towards Artificial Intelligence in Malaysia Hospitality Industry. The study focuses on hotels, so that the Artificial Intelligent becomes integrated with CRM solutions, facilitating the hotels and the customers to gather information from a single source. Customers fail to understand the concept of automated procedures in other hospitality industry sectors, such as restaurants, due to a lack of exposure to highly automated systems. One of the most significant issues is that many hospitality consumers still do not realize artificial intelligence and how it can affect the industry's future. Adult customers are more open to using technology and expect technology to be involved in at least one aspect of each service provided in the last example. However, most customers expect hotel services to be provided by staff, lacking knowledge of how technology can function as a personal caregiver. |
Description: | Others |
URI: | http://hdl.handle.net/123456789/4366 | ISBN: | 978-967-0021-47-8 |
Appears in Collections: | Faculty of Hospitality, Tourism and Wellness - Proceedings |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
e-proceeding HoTWeC 6.0 - CUSTOMER PERCEPTION TOWARDS ARTIFICIAL INTELLIGENCE IN MALAYSIA HOSPITALITY INDUSTRY.pdf | 716.35 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.