1. My Scholar, Digital Library Repository, Universiti Malaysia Kelantan
  2. E- PROCEEDINGS
  3. Faculty of Hospitality, Tourism and Wellness - Proceedings
Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/4291
DC FieldValueLanguage
dc.contributor.authorVirachan Ai Leangen_US
dc.contributor.authorAtikah Syamimi Zaidien_US
dc.contributor.authorZainatul Huda Mohamaden_US
dc.contributor.authorNurul Hafizah Mohd Yasinen_US
dc.date.accessioned2023-01-14T05:40:31Z-
dc.date.available2023-01-14T05:40:31Z-
dc.date.issued2022-12-
dc.identifier.isbn978-967-0021-47-8-
dc.identifier.urihttp://hdl.handle.net/123456789/4291-
dc.descriptionOthersen_US
dc.description.abstractGreen products are among the most frequently purchased products in the world due to their environmental sustainability promise. However, there is a scarcity of data on consumers' intentions to buy green products in emerging nations. Thus, this study aims to investigate factors that influence intention to buy green products among adults in Malaysia. A total of 302 respondents who are Malaysian adults have participated in this study. The findings indicated that consumer attitude, subjective norm, perceived behavioral control and green awareness have positive impact on the purchase intention for green products. However, environmental concerns do not influence purchase intention for green products. The findings from this study contribute to improve the understanding of intention to purchase green products, which could play a major role towards sustainable consumption.en_US
dc.language.isoen_USen_US
dc.publisherFHPKen_US
dc.subjectEnvironmenten_US
dc.subjectGreen productsen_US
dc.subjectTheory of Planned Behaviour (TPB)en_US
dc.titleDeterminants of Green Product Purchase Intention among Adults in Malaysiaen_US
dc.typeNationalen_US
dc.relation.conferenceE-PROCEEDING HoTWeC 6.0en_US
dc.description.page236-247en_US
dc.description.researchareawellnessen_US
dc.relation.seminarE-PROCEEDING HoTWeC 6.0: THE GAME ON 2022: THE FUTURE IS BRIGHTen_US
dc.title.titleofbooke-Proceeding Hotwecen_US
dc.date.seminarstartdate2022-06-13-
dc.date.seminarenddate2022-06-
dc.description.placeofseminarUMKen_US
dc.description.seminarorganizerFHPKen_US
dc.description.typeProceeding Papersen_US
dc.contributor.correspondingauthorhafizah.my@umk.edu.myen_US
item.languageiso639-1en_US-
item.grantfulltextopen-
item.openairetypeNational-
item.fulltextWith Fulltext-
crisitem.author.deptUniversiti Malaysia Kelantan (UMK)-
Appears in Collections:Faculty of Hospitality, Tourism and Wellness - Proceedings
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