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http://hdl.handle.net/123456789/4185| Title: | The Factors of Consumer Purchase Intention on Beauty Products | Authors: | Aqil Muqri bin Ahmad Shukri Aini Fatihah binti Azai Farah Najwa binti Armeya Izzah binti Mohd Najib Naziatul Aziah Mohd Radzi |
Keywords: | Knowledge;Purchase Intention | Issue Date: | 2022 | Publisher: | FACULTY OF HOSPITALITY, TOURISM AND WELLNESS, UMK 2022 | Conference: | E-PROCEEDING HoTWeC 6.0 | Abstract: | This study aims to find the customer's knowledge, awareness, and attitude; not all consumers have education or knowledge about beauty and cosmetics products in Malaysia. The objective of this study is to discover the relationship between knowledge, awareness, and attitude and consumer purchase intention to buy beauty products. The study was conducted by quantitative research among residents of Kota Bharu Kelantan in Malaysia consumers who normally use beauty products. A total of 384 Respondents participated in this research. The data analysis had discovered the data analysis and finding with the most factor awareness, which achieved the highest mean score of 4.35. |
Description: | Others |
URI: | http://hdl.handle.net/123456789/4185 | ISBN: | 978-967-0021-47-8 |
| Appears in Collections: | Faculty of Hospitality, Tourism and Wellness - Proceedings |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| e-proceeding Hotwec 6.0 V5.pdf | 671.88 kB | Adobe PDF | View/Open |
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