1. My Scholar, Digital Library Repository, Universiti Malaysia Kelantan
  2. E- PROCEEDINGS
  3. Faculty of Hospitality, Tourism and Wellness - Proceedings
Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/4185
DC FieldValueLanguage
dc.contributor.authorAqil Muqri bin Ahmad Shukrien_US
dc.contributor.authorAini Fatihah binti Azaien_US
dc.contributor.authorFarah Najwa binti Armeyaen_US
dc.contributor.authorIzzah binti Mohd Najiben_US
dc.contributor.authorNaziatul Aziah Mohd Radzien_US
dc.date.accessioned2023-01-11T07:11:12Z-
dc.date.available2023-01-11T07:11:12Z-
dc.date.issued2022-
dc.identifier.isbn978-967-0021-47-8-
dc.identifier.urihttp://hdl.handle.net/123456789/4185-
dc.descriptionOthersen_US
dc.description.abstractThis study aims to find the customer's knowledge, awareness, and attitude; not all consumers have education or knowledge about beauty and cosmetics products in Malaysia. The objective of this study is to discover the relationship between knowledge, awareness, and attitude and consumer purchase intention to buy beauty products. The study was conducted by quantitative research among residents of Kota Bharu Kelantan in Malaysia consumers who normally use beauty products. A total of 384 Respondents participated in this research. The data analysis had discovered the data analysis and finding with the most factor awareness, which achieved the highest mean score of 4.35.en_US
dc.language.isoenen_US
dc.publisherFACULTY OF HOSPITALITY, TOURISM AND WELLNESS, UMK 2022en_US
dc.subjectKnowledgeen_US
dc.subjectPurchase Intentionen_US
dc.titleThe Factors of Consumer Purchase Intention on Beauty Productsen_US
dc.typeNationalen_US
dc.relation.conferenceE-PROCEEDING HoTWeC 6.0en_US
dc.description.page14-22en_US
dc.volume6.0en_US
dc.relation.seminarE-PROCEEDING HoTWeC 6.0 THE GAME ON 2022: THE FUTURE IS BRIGHTen_US
dc.title.titleofbookE-PROCEEDING HoTWeC 6.0en_US
dc.date.seminarstartdate2022-06-14-
dc.date.seminarenddate2022-06-15-
dc.description.placeofseminarVirtualen_US
dc.description.typeProceeding Papersen_US
dc.contributor.correspondingauthoraziah.mr@umk.edu.myen_US
item.grantfulltextopen-
item.languageiso639-1en-
item.openairetypeNational-
item.fulltextWith Fulltext-
Appears in Collections:Faculty of Hospitality, Tourism and Wellness - Proceedings
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