Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/3961
Title: | A Cross-Ecotourism Activities Comparison of Memorable Tourism Experience Among Penang National Park Visitors. | Authors: | Nor Aisyah Che Murad Nor Aisyah Rahim Nor Alia Nadiera Mohd Ghazali Rizwan Khairuddin Nurzehan Abu Bakar |
Keywords: | Memorable tourism experience;Satisfaction | Issue Date: | 2022 | Publisher: | Faculty of Hospitality, Tourism and Wellness Universiti Malaysia Kelantan | Conference: | E-PROCEEDING HoTWeC 6.0 | Abstract: | Memorable tourism experience has been a recent focus of tourism academics. There have been various studies that have focused on the behavioural intentions of tourists in various settings. The present study focuses on the relationship between memorable tourism experiences and tourist satisfaction. A quantitative research survey was distributed to online survey numbers of 300 respondents who have visited Penang National Park in Pulau Pinang, Malaysia, which suggests different dimensions for the MTE scale. It was found that only four dimensions of MTEs, namely hedonism, involvement, refreshment & knowledge, were meaningfully contributing to the tourist’s satisfaction. The results also proposed that hiking has a stronger memorable experience than trekking. The findings of this paper are believed to provide great insight into how to improve tourism packages. It enables the tour operator and national park to create more spectacular tourism packages that place a greater emphasis on the tourist experience. This is because, in today's world, tourists are not only interested in seeing the sights but also the experience that they will never forget. |
Description: | Others |
URI: | http://hdl.handle.net/123456789/3961 | ISBN: | 978-967-0021-47-8 |
Appears in Collections: | Faculty of Hospitality, Tourism and Wellness - Proceedings |
Show full item record
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.