A Cross-Ecotourism Activities Comparison of Memorable Tourism Experience Among Penang National Park Visitors.

Abstract

Memorable tourism experience has been a recent focus of tourism academics. There have been various studies that have focused on the behavioural intentions of tourists in various settings. The present study focuses on the relationship between memorable tourism experiences and tourist satisfaction. A quantitative research survey was distributed to online survey numbers of 300 respondents who have visited Penang National Park in Pulau Pinang, Malaysia, which suggests different dimensions for the MTE scale. It was found that only four dimensions of MTEs, namely hedonism, involvement, refreshment & knowledge, were meaningfully contributing to the tourist’s satisfaction. The results also proposed that hiking has a stronger memorable experience than trekking. The findings of this paper are believed to provide great insight into how to improve tourism packages. It enables the tour operator and national park to create more spectacular tourism packages that place a greater emphasis on the tourist experience. This is because, in today's world, tourists are not only interested in seeing the sights but also the experience that they will never forget.