A Conceptual Model of Emerging Mobile Travel Apps for Smart Tourism Among Gen X, Gen Y, and Gen Z

Abstract

Mobile travel apps are essential tools in trip planning; they provide local insights and recommendation on destinations. Smart tourism features the extensive use of information and communication technology (ICT) which is a new evolution of old style tourism and e-tourism, emphasised on two approaches: augmented reality (AR) and big data (BD). Several tourism studies have discussed the positive and negative impacts of adopting smart mobile travel apps in the tourism industry. Different factors may affect the app’s adoption and acceptance of new technology. However, the level of adoption of smart mobile travel apps depends on the traveller’s characteristics as each generation has different characteristics in the adaptability of smart technology. Therefore, this research model is based on the integration of the DeLone and McLean IS success (IS) model and consumer acceptance and use of information technology (UTAUT2) model to determine the factors influencing behavioural intention to use mobile travel apps for smart tourism among Generations X, Y, and Z.