Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/3113
Title: | Predicting Consumer Green Product Purchase Attitudes and Behavioral Intention During COVID-19 Pandemic | Authors: | Xia Chen Muhammad Khalilur Rahman Md. Sohel Rana Md. Abu Issa Gazi Md Atikur Rahaman Noorshella Che Nawi |
Keywords: | Green products;Consumers’ attitudes;COVID-19 pandemic;Green product orientation;Behavioral intention | Issue Date: | Jan-2022 | Publisher: | Frontiers Media SA | Journal: | Frontiers in Psychology | Abstract: | This work has aimed to investigate the consumers’ green product purchase attitudes and behavioral intention during COVID-19 pandemic. Data was collected through a survey method of 503 consumers in Malaysia. Data were analyzed using the partial least square method. The findings revealed that fear of COVID-19 pandemic has a significant impact on green product behavioral intention. Green product literacy, green product orientation, and social influence have a significant influence on green product purchase attitudes. The results also indicated that consumers’ green product purchase attitudes mediate the effect of green product literacy, green product orientation, and social influence on behavioral intention. The findings of this work will provide strategically relevant references to green marketers and retail managers in the understanding of consumers’ green product purchase attitudes and green product behavioral intention during the ongoing uncertainty of the COVID-19 pandemic. |
Description: | Web of Science / Scopus |
URI: | http://hdl.handle.net/123456789/3113 | ISSN: | 16641078 | DOI: | 10.3389/fpsyg.2021.760051 |
Appears in Collections: | Faculty of Entrepreneurship and Business - Journal (Scopus/WOS) |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
2. fpsyg-12-760051.pdf | 426.95 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.