Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/3013
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dc.contributor.authorRoslizawati Che Azizen_US
dc.contributor.authorNik Alif Amri Nik Hashimen_US
dc.contributor.authorZaimatul Awangen_US
dc.contributor.authorFauzan Hafiz Muhammad Safrien_US
dc.contributor.authorAikal Liyani Mohd Rasdien_US
dc.contributor.authorEni Noreni Mohamad Zainen_US
dc.date.accessioned2022-01-21T11:12:27Z-
dc.date.available2022-01-21T11:12:27Z-
dc.date.issued2021-04-
dc.identifier.isbn978-93-90888-88-7-
dc.identifier.urihttp://hdl.handle.net/123456789/3013-
dc.descriptionOthersen_US
dc.description.abstractThis study aims to examine the development of rural tourism by applying the Appreciative Inquiry (AI) approach as a research tool. AI is an increasingly important field as it can offer a positive and strength-based approach to the development of rural communities. It can be seen as an alternative tourism research tool for community development in relation to rural tourism. A qualitative research approach is implemented by holding focus group discussions with the local community and youth groups at the Sungai Sedim Natural Forest (SSNF) in Kedah, Malaysia. SSNF was chosen as the research location because of its future characteristics and contributions to several residents. From the study result, natural resources, eco-tourism products, Tree Top Walk and historical assets have been identified as an important strength in SSNF. Furthermore, it is believed that the expansion of this product, would enhance the branding and image of SSNF as the best eco-tourism tourist attraction in Malaysia.en_US
dc.language.isoenen_US
dc.publisherBook Publisher Internationalen_US
dc.subjectAppreciative Inquiry (AI)en_US
dc.subjectTourism developmenten_US
dc.subjectRural areaen_US
dc.subjectLocal communityen_US
dc.titleThe Potentials of Appreciative Inquiry Approach within the Tourism Development in Rural Areasen_US
dc.typeNationalen_US
dc.identifier.doi10.9734/bpi/ieam/v7/1577C-
dc.description.page1-14en_US
dc.volume7en_US
dc.title.titleofbookInsights into Economics and Managementen_US
dc.description.articleno1en_US
dc.description.typeChapter in Booken_US
dc.contributor.correspondingauthoralifamri@umk.edu.myen_US
item.fulltextWith Fulltext-
item.openairetypeNational-
item.languageiso639-1en-
item.grantfulltextopen-
crisitem.author.deptUniversiti Malaysia Kelantan-
crisitem.author.deptUNIVERSITI MALAYSIA KELANTAN-
Appears in Collections:Book Sections (Others) - FHPK
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The Potentials of Appreciative Inquiry Approach.pdf386.15 kBAdobe PDFView/Open
Ebook Insights into Economics and Management Vol. 7.pdf3.92 MBAdobe PDFView/Open
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