Relationship among Attitude, Subjective Norms, Perceived Behaviour Control towards Airbnb Revisit Intention

Abstract

The purpose of this study is to explore the relationship between attitude, subjective norms, perceived behaviour control and revisit intention Airbnb in Malaysia. The convenience sampling approach was used, and 384 respondents were evaluated. The data collected is analysed by using Statistical Packages for Social Science Version 26 (SPSS Version 26) software based on descriptive statistic, reliability analysis, and correlation analysis. As for the result, all the independent variables (attitude, subjective norms, perceive behaviour control) have a significant relationship towards dependent variable (revisit intention) among customers that have experience with Airbnb accommodation.