Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/2994| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Lee Shuo Hong | en_US |
| dc.contributor.author | Nur Ain Abdul Razak | en_US |
| dc.contributor.author | Nurul Azuani Sulong | en_US |
| dc.contributor.author | Farah Suriyati Yahya | en_US |
| dc.contributor.author | Nor Maizana Mat Nawi | en_US |
| dc.date.accessioned | 2022-01-21T00:09:53Z | - |
| dc.date.available | 2022-01-21T00:09:53Z | - |
| dc.date.issued | 2021 | - |
| dc.identifier.isbn | 978-967-2229-34-6 | - |
| dc.identifier.uri | http://hdl.handle.net/123456789/2994 | - |
| dc.description | Others | en_US |
| dc.description.abstract | The purpose of this study is to explore the relationship between attitude, subjective norms, perceived behaviour control and revisit intention Airbnb in Malaysia. The convenience sampling approach was used, and 384 respondents were evaluated. The data collected is analysed by using Statistical Packages for Social Science Version 26 (SPSS Version 26) software based on descriptive statistic, reliability analysis, and correlation analysis. As for the result, all the independent variables (attitude, subjective norms, perceive behaviour control) have a significant relationship towards dependent variable (revisit intention) among customers that have experience with Airbnb accommodation. | en_US |
| dc.title | Relationship among Attitude, Subjective Norms, Perceived Behaviour Control towards Airbnb Revisit Intention | en_US |
| dc.type | National | en_US |
| dc.description.page | 32-43 | en_US |
| dc.title.titleofbook | E-PROCEEDING HOTWEC 4.0 | en_US |
| dc.description.type | Indexed Proceedings | en_US |
| dc.contributor.correspondingauthor | maizana.mn@umk.edu.my | en_US |
| item.grantfulltext | open | - |
| item.openairetype | National | - |
| item.fulltext | With Fulltext | - |
| Appears in Collections: | Faculty of Hospitality, Tourism and Wellness - Proceedings | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| PROCEEDING 2.pdf | 246.59 kB | Adobe PDF | View/Open |
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