A systematic literature review on business model innovation: Industrial, methodology & positioning gaps

Abstract

The objective of this paper is to explore the current trend on the business model innovation (BMI) by the positioning of knowledge to reveal the gaps in the methodology and to suggest changes for future research. A systematic literature review approach was adopted with thematic analysis and was conducted on 100 articles from different industry. The review shows that this topic has been dominated by quantitative method compared to qualitative and mix-method, and most of the study has positioned this topic into innovation fields compared to strategic entrepreneurship. The understanding of this concept is in its early stages and is highly fragmented. This study attempts to consolidate this fragmented knowledge by revealing the positioning of the business model innovation, whether in innovation and strategic entrepreneurship fields and the gaps of the methodology in the previous literature. It also points out gaps in the research and highlights new directions for future research. © 2020 Primrose Hall Publishing Group.