TRAVELLER SATISFACTION TOWARD PRODUCT QUALITY AT HIPSTER CAFE IN KELANTAN

Abstract

The priorities and tastes that are constantly different from time to time in industry trends make marketing more drastic to be competitive. The emergence of hipster trend is growing throughout the state in Malaysia makes hipster café owners start to take precautions and start acting by trying to further expand their marketing from being oppressed by other competition. The aim for this research is to determine significant relationship between product quality and traveler satisfaction. In order to complete this research, quantitative study was conducted. This study was using the online survey through google form in collecting the data. The total 214 can be used for data analysis process. Descriptive analysis, reliability test and Pearson correlation was used to analyses the data. Based on the results, it showed that product quality has significant relationship with traveler satisfaction. As an emerging traveler, several measures should be considered to improve the competitiveness while maintaining the future development of product quality at hipster café in Kelantan. From the results, it indicates that the product quality main the essential role in made the traveler being loyalty toward to the hipster café