Chapter 2: Research paradigms in ecotourism research: a researcher's personal reflection

Abstract

Research paradigms in tourism research have been paid much attention by tourism scholars around the world, and positivism had always been a popular research paradigm among quantitative scholars. However, qualitative research scholars reported their concerns towards the usefulness of the research paradigm in tourism research which is based on the qualitative approach. There exists an argument for the lack of tourism research that applies existing research paradigms, particularly interpretivism or constructivism