G-ROLES: FBS MODEL

Abstract

Our innovation is a form of business survival model knows as G-Roles: FBS (Government Roles: Franchise Business Survival) Model. This innovation helps promoting governments' initiatives and role in the business survival of franchise companies during the pandemic crisis. The model was developed by integrating several theories in clarifying the context; Institutional Theory; Network Theory; Resources Dependency Theory; and Resource Scarcity Theory. As such, this model will assist government agencies, franchisees, and franchisors in developing policies, plans, and initiatives. Its commercial value will be based on the services provided in the business consultation, guidance, and training program, which aims to implement the managerial intervention in planning strategies for business survival in crises.