The involvement of young entrepreneurs in halal food products in Kelantan

Abstract

Young people are the future of every nation and an essential asset to the economics of country development. Currently, young entrepreneurs' involvement in the halal food industry is increased due to Malaysia government policy providing incentives, continuing supports, and various strategies or programs to develop young entrepreneurs. The purposes of this research paper are to determine the level of involvement among young entrepreneurs towards halal labels and to investigate the relationship between attitude, social norms, and perceived behavior control and the involvement of young entrepreneurs in the halal food product in Kelantan. In this research, a survey was conducted, and the questionnaire was distributed using purposive sampling toward 40 entrepreneurs aged between 15 to 30 years old in halal food products in Kelantan. The data collected were then analyzed using descriptive analysis, normality test, and Pearson correlation analysis. The study found that young entrepreneurs' high involvement level and a significant relationship between social norms and perceived behavior towards involvement in halal food product labeling in Kelantan.