Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/1556| Title: | I Click, I Saw, And I Acquire”: The Seductive Force Of Subliminal Messages In Social Media Posting Which Influence Consumer Purchase Intention. | Authors: | Muhamad Shahrin Rosni Ab Wahid Ami Suhana Abd Menon Mohd Fikri Ishak Jacqueline Koh Suhaila Abdul Kadir |
Keywords: | Media Richness Theory, intention to purchase, consumer behaviour, social media, PLS-SEM, PLS-MGA. | Issue Date: | 2020 | Description: | Scopus |
URI: | http://hdl.handle.net/123456789/1556 | ISSN: | 2394-5125 |
| Appears in Collections: | Faculty of Entrepreneurship and Business - Journal (Scopus/WOS) |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| Article.pdf | Article | 754.43 kB | Adobe PDF | View/Open |
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