I Click, I Saw, And I Acquire”: The Seductive Force Of Subliminal Messages In Social Media Posting Which Influence Consumer Purchase Intention.

Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/1556

DC Field	Value	Language
dc.contributor.author	Muhamad Shahrin	en_US
dc.contributor.author	Rosni Ab Wahid	en_US
dc.contributor.author	Ami Suhana Abd Menon	en_US
dc.contributor.author	Mohd Fikri Ishak	en_US
dc.contributor.author	Jacqueline Koh	en_US
dc.contributor.author	Suhaila Abdul Kadir	en_US
dc.date.accessioned	2021-05-05T03:33:08Z	-
dc.date.available	2021-05-05T03:33:08Z	-
dc.date.issued	2020	-
dc.identifier.issn	2394-5125	-
dc.identifier.uri	http://hdl.handle.net/123456789/1556	-
dc.description	Scopus	en_US
dc.language.iso	en	en_US
dc.subject	Media Richness Theory, intention to purchase, consumer behaviour, social media, PLS-SEM, PLS-MGA.	en_US
dc.title	I Click, I Saw, And I Acquire”: The Seductive Force Of Subliminal Messages In Social Media Posting Which Influence Consumer Purchase Intention.	en_US
dc.type	National	en_US
dc.description.page	1104-1112	en_US
dc.volume	7(4)	en_US
dc.description.type	Article	en_US
item.fulltext	With Fulltext	-
item.openairetype	National	-
item.languageiso639-1	en	-
item.grantfulltext	open	-
Appears in Collections:	Faculty of Entrepreneurship and Business - Journal (Scopus/WOS)

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Article.pdf	Article	754.43 kB	Adobe PDF	View/Open

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