Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/1174
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dc.contributor.authorAbu Bakar, N.en_US
dc.contributor.authorNik Hashim N.A.A.en_US
dc.contributor.authorOthman, N.A.en_US
dc.contributor.authorMuhammad, Nur Hafizahen_US
dc.contributor.authorAbdullah, T.en_US
dc.contributor.authorShuhada Deraman S.N.en_US
dc.contributor.authorZainuddin, S. A.en_US
dc.contributor.authorMat Nawi, N.M.en_US
dc.date.accessioned2021-04-20T08:47:25Z-
dc.date.available2021-04-20T08:47:25Z-
dc.date.issued2021-
dc.identifier.isbn978-93-90768-85-1-
dc.identifier.urihttp://hdl.handle.net/123456789/1174-
dc.descriptionOthersen_US
dc.description.abstractPresently, the Internet plays a vital role in the life of society. It has also changed the way people travel by providing cheaper, easier and more efficient prices. Recognizing the significant impact of travel applications on the tourism sector, researchers have focused on studies that determine the intention of tourists to use tourism applications. In addition, among the consumer behavior models used to study the tourism sector, is the Unified Acceptance and Use of Technology (UTAUT) model which is a common and new model today. Therefore, the existing study is expected to evaluate the intention of locals to use mobile travel applications based on the UTAUT model. Self-administered questionnaires were distributed to 390 millennials in Malaysia of which IBM SPSS 24 version was selected for data analysis. Studies show that the UTAUT variable is related to behavioral intentions. This study contributes to a new perspective on the use and choice of mobile applications, especially in the context of tourism. It also offers practical application implications for mobile app developers for mobile app feature design, most likely for travelers.en_US
dc.publisherBook Publisher Internationalen_US
dc.subjectUnified acceptance technologyen_US
dc.subjectMobile appsen_US
dc.subjectTouristen_US
dc.subjectTechnologyen_US
dc.titleThe Use of Unified Acceptance Technology Model for Travel Mobile Applicationsen_US
dc.typePrinteden_US
dc.description.page112-120en_US
dc.volume1en_US
dc.description.articleno8en_US
dc.description.typeChapter in Booken_US
item.grantfulltextopen-
item.openairetypePrinted-
item.fulltextWith Fulltext-
crisitem.author.deptUniversiti Malaysia Kelantan-
crisitem.author.deptUniversity Malaysia Kelantan, Malaysia-
crisitem.author.deptUniversiti Malaysia Kelantan (UMK)-
crisitem.author.deptUniversiti Malaysia Kelantan-
crisitem.author.orcidhttps://orcid.org/0000-0001-7808-8434-
Appears in Collections:Book Sections (Others) - FHPK
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