Emphasizing the Consumer Perceived Risk and Technology Tools: The Reliability and Validity of Instrument

Abstract

In the current era of the transition of technology, there have been changes in the way purchases are made by physical stores, but nowadays consumers are increasingly using online purchases that can be made anywhere. However, limited attention was paid to study the behaviour of online purchases which mainly focuses on young consumers in Kota Bharu, Kelantan. Therefore, using a quantitative approach, the current preliminary research was aimed at evaluating the soundness and consistency of the instruments used tomeasure the risk perception factors of online buying behaviour in Kota Bharu. A total of 100 samples were analysed using SPSS statistical software version 24. Preceding the result, content and face validity, reliability, and normality data were checked by an expert. The result of the pilot study indicated that the measuring tools are consistentto be usedin this research, since rational normality has been proven by the data. The results from the research presented complete backing for the proposition gauging tools to be applied in future supplementary studies.