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http://hdl.handle.net/123456789/1055| Title: | Customer Satisfaction towards Spa Service among Spa Goers in Kota Bharu, Kelantan | Authors: | Ahmad Iqbal Nazuha Mahmad Kamel Iza Fahana Ismail Muhammad Khawarizmi Ab. Khalek Siti Sofiah Mohamad Shaukat Nor Dalila Marican |
Keywords: | Service Quality;Perceived Value;Service Encounter;Customer Satisfaction | Issue Date: | 2020 | Publisher: | Faculty of Hospitality, Tourism and Wellness Universiti Malaysia Kelantan, | Conference: | Nurturing Hospitality, Tourism and Wellness World | Abstract: | The purpose of the present study is to investigate the impact of service quality, perceived value and service encounter on Bharu, Kelantan volunteered to participate in this study. The data were gathered through questionnaire that was designed on a 5-Point Likert scale and categorical question which is yes or no for customer satisfaction. The study shows that the service quality, perceived value and service encounter dimensions have meaningful relationship with customer satisfaction in Spa. In satisfaction in Spa market and industry in Kota Bharu, Kelantan |
Description: | Others |
URI: | http://hdl.handle.net/123456789/1055 | ISBN: | 978-967-2229-34-6 |
| Appears in Collections: | Faculty of Hospitality, Tourism and Wellness - Proceedings |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ANI4-Proceeding HOTWEC 3.0-Spa Service.pdf | 702.62 kB | Adobe PDF | View/Open |
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