Browsing by Author Ami Suhana Abd Menon

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Issue DateTitleAuthor(s)
2020I Click, I Saw, And I Acquire”: The Seductive Force Of Subliminal Messages In Social Media Posting Which Influence Consumer Purchase Intention.Muhamad Shahrin ; Rosni Ab Wahid ; Ami Suhana Abd Menon ; Mohd Fikri Ishak ; Jacqueline Koh ; Suhaila Abdul Kadir