A Study Of Consumer’s Perception Towards Online Food Delivery Apps

Abstract

The purpose of this study is to investigate the consumer’s perception towards online food delivery apps in Pengkalan Chepa among peoples and students. It uses the Technology Acceptance Model (TAM) (Davis, 1986) as a theoretical grounding to study adoption of using the Web environment for delivery food. In addition to TAM are added to the model as main factors that influence internet users perception. Today, more people are getting connected through mobile application and they are ready to trade through it. It also affects the operation of companies and organisations. This research paper aims to discuss the consumer’s perception towards the online food delivery apps in Pengkalan Chepa. The objectives of this study are to identify consumer’s perception towards online food delivery apps through of ease of use, perceived usefulness, perceived time and perceived quality. The survey was conducted for a purposeful analysis of the study on around 351 respondents. The research is focused on the study and analysis of data collected from all those users who are already using the online food delivery apps. The purpose is to know what are the influencing their perceptions, needs, positioning of various attributes of different online portals in their mind and overall satisfaction towards online food delivery services. To achieve the objective, data from different areas of Pengkalan Chepa have been collected.