Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/923
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Muhamad, Mahathir | en_US |
dc.contributor.author | Rudi Hartono, Mohamad Azhari | en_US |
dc.contributor.author | Azizi, Mohamad Irfan Farizul | en_US |
dc.contributor.author | Jamaludin, Nor Amira | en_US |
dc.contributor.author | Mohd Muslim, Nor Atikah | en_US |
dc.date.accessioned | 2021-03-11T03:42:16Z | - |
dc.date.available | 2021-03-11T03:42:16Z | - |
dc.date.issued | 2020-03 | - |
dc.identifier.issn | 2716-6910 | - |
dc.identifier.uri | http://hdl.handle.net/123456789/923 | - |
dc.description | Others | en_US |
dc.description.abstract | The purpose of this study is to investigate the consumer’s perception towards online food delivery apps in Pengkalan Chepa among peoples and students. It uses the Technology Acceptance Model (TAM) (Davis, 1986) as a theoretical grounding to study adoption of using the Web environment for delivery food. In addition to TAM are added to the model as main factors that influence internet users perception. Today, more people are getting connected through mobile application and they are ready to trade through it. It also affects the operation of companies and organisations. This research paper aims to discuss the consumer’s perception towards the online food delivery apps in Pengkalan Chepa. The objectives of this study are to identify consumer’s perception towards online food delivery apps through of ease of use, perceived usefulness, perceived time and perceived quality. The survey was conducted for a purposeful analysis of the study on around 351 respondents. The research is focused on the study and analysis of data collected from all those users who are already using the online food delivery apps. The purpose is to know what are the influencing their perceptions, needs, positioning of various attributes of different online portals in their mind and overall satisfaction towards online food delivery services. To achieve the objective, data from different areas of Pengkalan Chepa have been collected. | en_US |
dc.language.iso | en_US | en_US |
dc.publisher | Edusage | en_US |
dc.relation.ispartof | International Journal of Entrepreneurship, Organization and Business (IJEOB) | en_US |
dc.subject | Online Food Delivery Apps | en_US |
dc.subject | Ease Of Use | en_US |
dc.subject | Perceived Usefulness | en_US |
dc.subject | Perceived Quality | en_US |
dc.subject | Perceived Time | en_US |
dc.title | A Study Of Consumer’s Perception Towards Online Food Delivery Apps | en_US |
dc.type | Printed | en_US |
dc.description.page | 1-13 | en_US |
dc.volume | 2(3) | en_US |
dc.description.type | Article | en_US |
item.fulltext | With Fulltext | - |
item.openairetype | Printed | - |
item.languageiso639-1 | en_US | - |
item.grantfulltext | open | - |
crisitem.author.dept | Universiti Malaysia Kelantan | - |
crisitem.author.orcid | https://orcid.org/0000-0001-8939-1009 | - |
Appears in Collections: | Journal Indexed Era/Google Scholar and Others FKP |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
IJEOB_2000_03_1-13 Online Food Delivery.pdf | 399.29 kB | Adobe PDF | View/Open |
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.