CONCEPTUAL ISSUES IN THE STUDY OF PLACE ATTACHMENT AND REVISIT INTENTION

Abstract

The purpose of this paper is to address the challenges in destination marketing through exploration regarding the relationship between place attachment and revisit intention. This paper begins with a discussion on theoretical background and highlights some important unresolved issues before bridging to magnify the important of psychological process in explaining the relationship between place attachment and revisit intention. It integrates various past research background in understanding place attachment and revisit intention to spectacle the absence of comprehensive and coherent approach to capture tourist emotion arising from experience and manifested in attachment. This paper highlights the conceptual inadequacy of the current research to intensify the process between people and place in order to justify the attachment properties and further proposed a set of direction for future research should be heading in order to position place attachment to better predict revisit intention. This paper also discussed theoretical contribution, limitation and practical implication for tourism operators and policy makers.