Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/717
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Nur Farahiah Azmi | en_US |
dc.contributor.author | Siti Salwani Abdullah | en_US |
dc.contributor.author | Aikal Liyani Mohd Rasdi | en_US |
dc.contributor.author | Siti Afiqah Zainuddin | en_US |
dc.contributor.author | Siti Rohana Mohamad | en_US |
dc.contributor.author | Tahirah Abdullah | en_US |
dc.contributor.author | Siti Nurul Shuhada Deraman | en_US |
dc.contributor.author | Nur Izzati Mohamad Anuar | en_US |
dc.contributor.author | Wan Farha Wan Zulkiffli | en_US |
dc.contributor.author | Nik Alif Amri Nik Hashim | en_US |
dc.contributor.author | Ahmad Ridhuwan Abdullah | en_US |
dc.contributor.author | Hazriah Hasan | en_US |
dc.date.accessioned | 2021-02-23T03:36:08Z | - |
dc.date.available | 2021-02-23T03:36:08Z | - |
dc.date.issued | 2020 | - |
dc.identifier.isbn | 978-967-2912-23-1 | - |
dc.identifier.uri | http://hdl.handle.net/123456789/717 | - |
dc.description | Others | en_US |
dc.description.abstract | The increased acceptance and usage of social media has given rise to social commerce (s-commerce) yet, little is known about on consumers’ engagement with firms in ways that lead to s-commerce. Therefore, this study addresses this gap by adopting a Technology Acceptance Model to investigate the factors influencing the S-commerce purchase intention among students. Using a quantitative research method, 265 students were selected through simple random sampling technique from one of the public universities in Kelantan. Data were analysed using regression analysis. Findings showed that there was a significant relationship between perceived ease of use and perceived on social commerce purchase intention. The study provides a better understand on customers’ purchase intention which then help the company to plan and | en_US |
dc.language.iso | en | en_US |
dc.publisher | Penerbit UMK | en_US |
dc.subject | Perceived Ease of Use | en_US |
dc.subject | Perceived Enjoyment | en_US |
dc.subject | Perceived Usefulness | en_US |
dc.subject | Social Commerce Purchase intention | en_US |
dc.subject | Technology Acceptance Model. | en_US |
dc.title | An Emperical Study of Factors Affecting S-commerce Purchase Intention among Students | en_US |
dc.type | National | en_US |
dc.relation.conference | 8th International Seminar of Entrepreneurship and Business (ISEB 2020) | en_US |
dc.description.page | 662-671 | en_US |
dc.date.seminarstartdate | 2020-11-22 | - |
dc.date.seminarenddate | 2020-11-22 | - |
dc.description.type | Proceeding Papers | en_US |
item.languageiso639-1 | en | - |
item.openairetype | National | - |
item.grantfulltext | open | - |
item.fulltext | With Fulltext | - |
crisitem.author.dept | UNIVERSITI MALAYSIA KELANTAN | - |
crisitem.author.dept | Universiti Malaysia Kelantan | - |
crisitem.author.dept | University Malaysia Kelantan, Malaysia | - |
crisitem.author.dept | Universiti Malaysia Kelantan | - |
crisitem.author.orcid | https://orcid.org/0000-0001-5919-344X | - |
crisitem.author.orcid | https://orcid.org/0000-0001-7808-8434 | - |
Appears in Collections: | Faculty of Entrepreneurship and Business - Proceedings |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
ISEB 2020 (1).pdf | 6.04 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.