Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/714| Title: | QR Code as a Mobile Marketing Tool | Authors: | Nurul Izyan Mat Daud Iqma Nazirah Abdul Hamid Nur Ain Ayunni Sabri Azila Jaini Fatihah Mohd Noor Raihani Zainol |
Keywords: | QR Code;Mobile Device;Mobile Marketing;SMEs | Issue Date: | 2020 | Publisher: | Penerbit UMK | Conference: | 8th International Seminar of Entrepreneurship and Business (ISEB 2020) | Abstract: | Quick Response (QR) code is a two-dimensional code that can be access through mobile devices. Most of the mobile devices now are already integrated with the QR Code readers. Consumers can just point the camera at the QR Code and a notification pop up will take the users to the menu. Moreover, consumer can download the QR Reader software from various App Stores (iOS, Android, Windows). This paper presents the conceptual paper of QR code as a marketing tool for product labelling, promotion and mobile payment. |
Description: | Others |
URI: | http://hdl.handle.net/123456789/714 | ISBN: | 978-967-2912-23-1 |
| Appears in Collections: | Faculty of Entrepreneurship and Business - Proceedings |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ISEB 2020.pdf | 6.04 MB | Adobe PDF | View/Open |
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