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Title: QR Code as a Mobile Marketing Tool
Authors: Nurul Izyan Mat Daud 
Iqma Nazirah Abdul Hamid 
Nur Ain Ayunni Sabri 
Azila Jaini 
Fatihah Mohd 
Noor Raihani Zainol 
Keywords: QR Code;Mobile Device;Mobile Marketing;SMEs
Issue Date: 2020
Publisher: Penerbit UMK
Conference: 8th International Seminar of Entrepreneurship and Business (ISEB 2020) 
Quick Response (QR) code is a two-dimensional code that can be access through mobile devices. Most of the mobile devices now are already integrated with the QR Code readers. Consumers can just point the camera at the QR Code and a notification pop up will take the users to the menu. Moreover, consumer can download the QR Reader software from various App Stores (iOS, Android, Windows). This paper presents the conceptual paper of QR code as a marketing tool for product labelling, promotion and mobile payment.
ISBN: 978-967-2912-23-1
Appears in Collections:Faculty of Entrepreneurship and Business - Proceedings

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