Emphasizing enviropreneurial marketing strategy in SMEs businesses: A conceptual paper

Abstract

Environmental degradation gives severe impact to all livings. An environmental practice by companies called enviropreneurial marketing strategy is an effective way to control this matter. However, the adaptation of enviropreneurial marketing strategy is not really known by SMEs businesses. The purpose of this paper is to discuss past studies findings related to business environmental sustainability practices that can give further recommendation for SMEs to conduct enviroprenuerial marketing strategy in their businesses. By following the justification in Natural Resource-Based View theory, this paper propose a conceptual framework to make a novel contribution to existing marketing theory and practices. The discussions lead to suggestion for SMEs businesses to implement this strategy and further research is suggested to explore this issue in different perspectives.