The Persuasive determinants of e-Commerce Adoption Among Adolescence in Kelantan

Abstract

Online business it is generally known as 'e-Commerce' offers people to purchase services or products via Internet platforms. There are numerous factors that influence the electronic commerce adoption where can easily access to the Internet, which offers them time flexibility, variety of product range, saving cost and time as such on the specific products. This study is aimed to examine the persuasive factors by consolidate Technology Acceptance Model (TAM) theory to know how user come to accept and use the technology; (perceived usefulness and perceived ease of use) to perceived of trust and self-efficacy, in influencing electronic commerce adoption among adolescences. Concentrated literature review was carried out to fulfill the research objective, to find the significance of the relationship between the variables and fulfill all the objectives by applying the relationship between the dependent variable, adoption of e-Commerce among youth in Kelantan and the independent variables such as perceived usefulness, perceived ease of use, perceived of trust and self-efficacy, was investigated. The total of 384 questionnaires had been distributed to respondents who are the youth aged between 20 – 30 years old. The data that have been collected were analyzed by using Statistical Packages for the Social Sciences (SPSS) methods and analyzed through the reliability test, validity test, descriptive test and Pearson correlation coefficient. The result from the study discovered that all four variables have a significant relationship towards electronic commerce adoption among youths in Kelantan preferably Kota Bharu.