Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/668
DC FieldValueLanguage
dc.contributor.authorNoorlisa Maria Abdul Hamid Shokeryen_US
dc.contributor.authorNoorshella Che Nawien_US
dc.contributor.authorNoorul Azwin Md Nasiren_US
dc.date.accessioned2021-02-01T06:10:58Z-
dc.date.available2021-02-01T06:10:58Z-
dc.date.issued2020-
dc.identifier.isbn9789672229810-
dc.identifier.urihttp://hdl.handle.net/123456789/668-
dc.descriptionMapimen_US
dc.description.abstractThe research of social media as a business platform among student entrepreneurs in Malaysia is still at the early stage and the factors influencing the adoption of social media in online business remains unclear. Social media has become a fundamental issue in business because the main role of social media is to with the consumers. Earlier studies on social media have mostly focused on how students use for academic purposes. However, limited research has been done on how n online business. Therefore, there is a need to examine the factors contributing to the adoption of social media for online business among student entrepreneurs in Malaysia. 300 student entrepreneurs from public universities in Malaysia participated in this study and participants’ selection was gained through an online survey. The data was generated using SPSS v22 Program and SmartPLS 3.0. The findings found that there is significant effect on the relationship between facilitating conditions, perceived enjoyment, perceived trust and perceived risk with adoption of social media in online business. However, there is no significant effect of the relationship between performance expectancy, effort expectancy and social influence with adoption of social media in online business. Overall, the results indicate that the model suggests a clear understanding of the factors influencing the adoption of social media in online business Based on the findings, this study proved the theoretical implication. The recommendation, limitation and direction for further research are also discussed.en_US
dc.language.isoenen_US
dc.publisherPenerbit Universiti Malaysia Kelantanen_US
dc.subjectOnline social networks in business - Research - Malaysiaen_US
dc.subjectElectronic Commerce - Research - Malaysiaen_US
dc.subjectYoung businesspeople - Research - Malaysiaen_US
dc.subjectGovernment publications - Malaysiaen_US
dc.titleTHE ACCEPTANCE OF SOCIAL MEDIA FOR ONLINE BUSINESS AMONG STUDENT ENTREPRENEURSen_US
dc.typeNationalen_US
dc.description.page1-130en_US
dc.description.typeResearch Booken_US
item.grantfulltextopen-
item.languageiso639-1en-
item.openairetypeNational-
item.fulltextWith Fulltext-
crisitem.author.deptUniversiti Malaysia Kelantan-
crisitem.author.deptUniversiti Malaysia Kelantan-
crisitem.author.orcidhttps://orcid.org/0000-0001-9873-6398-
Appears in Collections:Books (Others) - FKP
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