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http://hdl.handle.net/123456789/6451| Title: | From Scroll to Checkout: How Shoppable Content is Shaping the Future of Malaysian Consumer Behavior | Authors: | Hussin N.S.N. Amiruddin N.H. Hairani N. |
Issue Date: | 30-Apr-2024 | Publisher: | Fakulti Keusahawanan dan Perniagaan, UMK | Journal: | Caknawan | Abstract: | The COVID-19 pandemic has undoubtedly expedited digital adoption and influenced new online behaviors, compelling marketers to meet the increasing customer need for enhanced online experiences. The fact that we are spending more time than ever before online has an effect on the behaviors that we engage in when we go shopping. In this day and age, we mainly rely on social media platforms for direction when it comes to making decisions. These sites' content has a significant impact on our shopping decisions and serves as a source of inspiration. |
Description: | Others |
URI: | https://caknawan.umk.edu.my/from-scroll-to-checkout-how-shoppable-content-is-shaping-the-future-of-malaysian-consumer-behavior | ISSN: | 2948-5037 |
| Appears in Collections: | Faculty of Entrepreneurship and Business - Other Publication |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Caknawan from scroll to checkout .png | 92.51 kB | image/png | View/Open |
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