The Study on the Impact of a Sense of Community and Personality Traits Towards Orang Asli Entrepreneurs to Eradicate Poverty Through Tourism Industry-Related Businesses

Abstract

This present study aims to examine the impact of personality traits and the sense of community on the propensity of Orang Asli entrepreneurs to engage in the mainstream tourist business. The research is conducted using empirical approaches. The study used a causal research technique, using quantitative methodology. Data was collected from individual Orang Asli entrepreneurs engaged in small-scale tourism businesses using a self-reported and self-administered questionnaire. A total of 285 questionnaires were gathered and were suitable for analysis. The use of AMOS software for Structural Equation Modeling (SEM) facilitates the attainment of significant findings. The findings indicate a significant correlation between the sense of community and its significance, not only for Orang Asli individuals who are not directly involved in business activities but also for those who are actively participating in the management of small enterprises, as it provides an opportunity for achievement and development.