Influencer Marketing Boom: Ethics, Trust and Authenticity in Malaysia

Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/6266

DC Field	Value	Language
dc.contributor.author	Nik Syuhailah Nik Hussin	en_US
dc.contributor.author	Zuraimi Abdul Aziz	en_US
dc.date.accessioned	2024-08-11T06:43:02Z	-
dc.date.available	2024-08-11T06:43:02Z	-
dc.date.issued	2024-08-01	-
dc.identifier.uri	https://www.sinardaily.my/article/220109/opinions/letters/influencer-marketing-boom-ethics-trust-and-authenticity-in-malaysia	-
dc.identifier.uri	http://hdl.handle.net/123456789/6266	-
dc.description	Others	en_US
dc.description.abstract	Social media celebrities who have amassed enormous followings have evolved into highly effective marketing tools for companies. There has been a rise in customer trust, sales, and brand awareness. They are commonly engaged on many social media sites including Instagram, Twitter, Facebook, and YouTube. However, it is crucial to note that there are ethical complications that are present in this environment that appears to be dazzling. This article highlights the Malaysian influencer marketing, transparency, authenticity, and consumer impact.	en_US
dc.publisher	Sinar Karangkraf Sdn. Bhd.	en_US
dc.title	Influencer Marketing Boom: Ethics, Trust and Authenticity in Malaysia	en_US
dc.type	National	en_US
dc.description.type	Article in Magazine/Newsletter/Bulletin/Newspaper	en_US
item.grantfulltext	open	-
item.openairetype	National	-
item.fulltext	With Fulltext	-
Appears in Collections:	Faculty of Entrepreneurship and Business - Other Publication

File	Description	Size	Format
SinarDaily Influencer Marketing 01082024.png		87.92 kB	image/png	View/Open

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