Analyzing barriers to cyberpreneurship adoption

Abstract

The expanding field of cyberpreneurship presents both possibilities and challenges to potential entrepreneurs. This study investigates the interaction of variables affecting cyberpreneurship adoption, with a particular emphasis on functional, psychological, and organizational barriers. The study uses the partial least squares-structural equation modeling (PLS-SEM) technique to analyze a dataset of 384 survey responses, investigating the barriers to cyberpreneurship adoption. The findings demonstrate the significant and direct impact of functional barriers on the adoption of the psychological barrier and cyberpreneurship. However, its effect on organizational barriers is negative. Psychological barriers have a significant influence on cyberpreneurship adoption, while organizational barriers do not have a statistically significant. The significant nature of the mediating effect of psychological barriers is evident in the relationship between functional barriers and cyberpreneurship adoption. While the moderating effect of education on the association between functional and psychological barriers was shown to be statistically negligible, it has a substantial impact on the relationship between functional barriers, organizational barriers, and cyberpreneurship adoption. This study highlights the importance of addressing psychological and organizational barriers to promote cyberpreneurship, offering valuable insights for policymakers, educators, and aspiring cyberpreneurs.